Motivating Walking through Social Referencing and Data Visualization with Activity Trackers
We are developing a web-based app that uses fit-bit activity trackers and a google map-based competition to motivate people to maintain a healthy level of physical activity. Teams of LC community members will create self-designed Google-Map based competitions using fitbit activity trackers! Last summer we found that using the app with the full feature set and an experimenter-defined competition increased activity by 27% over baseline. The study this summer continues to explore the impact of social referencing while extending the customizability of the app to allow users to set up their own routes, participants, and motivators to increase their level of engagement.