How do wine terroirs represent the interplay between human endeavors and the particular affordances of their environmental contexts?
This project focuses on the contrasting values and practices of large-scale industrial wine production and artisanal place-based wine producers. The concept of terroir stakes claims to the taste and quality of wine from particular locales, reinforced through association with either cultural craft practices or technoscientific techniques. Through analysis of social media, fieldwork observations, and scientific and industry reports, the project has investigated competing discourses about quality, taste, and ethics in the multifaceted world of wine, and aims to share the narratives that the project’s investigations bring to light.
More about this project
Image Credits: Olivier Vanpé, 2008, Bunch of Pinot Noir grapes in Volnay, Burgundy in early August, when the grapes have begun to get their color.